Social media is the hottest thing to hit the planet these days. Everyone is glued to their screens, busy browsing through various social networks. If you think about it, social media has become an obsession for many – addiction to selfies among other things. Who would’ve thought we could all become stars in our own rights. After all, it is our wall and we are free to post whatever we want.
And considering how widespread social media is the world over, it has also served as an effective platform for different causes. Businesses take advantage of search engine optimization including social media to promote and grow their brand in the digital world. Even world leaders and news organizations utilize social media to reach the people and deliver important news and updates that involves the state and the welfare of its people. No wonder we also see a rise in social media activists who voice out their opinions and influence the public by posting through various social media channels.
However, it has its drawbacks like any other thing on the planet. While we assume that the majority of the population are into social media in our tech-craze world, a big number of people still don’t have access to the Internet or even have social media accounts. And as such, it is not fair to think that whatever is shown on social media is really the sentiment of everyone when many others don’t actually have an idea what is going on over the World Wide Web. So, how can activists utilize social media properly?
Activists no longer raises up their placards on the streets, shouting until their throats run dry or having to endure the heat of the sun. Social media is a more convenient option to make your voice heard by more people with just a few clicks.
In a world that is continually in conflict, we get to enjoy the benefits offered by social media not only in uniting people with the same interests but in showing the world what causes really matter to the public. When used right, social media can help mobilize people to help achieve a bigger goal, whether it is during an electoral campaign or an important fundraising. But social media activism isn’t all about just posting something on social media, it is so much more.
Everything posted on the Internet stays forever. Whether you delete a post, chances are someone already took a screenshot of it that may be the reason for your undoing. But even if not, you can get into a heated argument because of an insensitive comment or a poorly typed status update consisting of all 140 characters. For social media activism to work, your posts should reach the people and organizations who can help you fight for your cause, perhaps with the help of using the right hashtags or more.
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